Advertisement Brogaarden & Rytterstuen Rideudstyr

The last blog post was over a week ago. As I mentioned in my last post, I’m a bit uninspired, or rather – I want to wait to share more blog posts about the stable , until I take over the 1st of August.

In the meantime, I’m planning a lot of other things I can share with you. The following months will be packed with shoots and collaborations with partners.

Last week was booked with grooming clinic, photoshoot and meetings. I had an exciting meeting with talented photographer and visual communicator Majken Soelberg regarding our upcoming Business Branding Photo session planned in the end of August. I have worked together with Majken before and she delivered some of the most amazing photos for my book Grooming. I can’t wait to work with her again. She is so down to earth, understand my way of wanting everything perfect and at the same time want to push me a bit out of my comfort zone. We will begin the shoot at my place, then move to the stable and last, set up a photoshoot at a quite spectacular place in Copenhagen with the boys. The photos will work as a storytelling and reflect my “brand” Horsegroom Denmark. The photos are to be used on my blog and to be used by my partners on their social medias. I’m over the moon about this shoot.


Yesterday I had a meeting with the boys feed supplier Brogaarden, with whom I signed an ambassador contract with in 2018. Before that I had an influencer contract. This partnership has given me so much understanding of the importance of correct feed through the detailed nutritional advice I have received by their educated agronomy feeding experts. When the boys return to Denmark, we will arrange a meeting in the stable to go through their feed plan, and every border will as well be given the chance to talk with the feeding expert to optimize and find the suited feed for each of their horses.  I want my boys (and borders horses) to be happy, healthy and fit.

Furthermore, we talked about a day in the stable with their talented media graphic designer and photographer, Rikke Thelin, to create a detail and product shoot with stable vibe to be used of their social media.  This shoot will be arranged when my tack and feed room are completely finished, so we have the best conditions and back splash for photos. Hopefully I can catch a bit of camera technique and inspiration from her.

I also had a bit of fun with my camera in the beginning of this week. I went to the tackstore Rytterstuen Rideustyr and came home with two bridles from Antares Sellier and some new leather care to test out.  Here is the final result of the product shoot of the leather care products.